You can use your existing Medical Independent, MediLearning or PharmacistCPD account to log in. is Ireland's only investigative medical news website for doctors, healthcare professionals and anyone with an interest in health issues.

Established in 2010, along with its sister publication The Medical Independent, our stated aim is to investigate and analyse the major issues affecting healthcare and the medical profession in Ireland. The Medical Independent has won a number of awards for its investigative journalism, and its stories are frequently picked up by national digital, broadcast and print media. The Medical Independent is published by GreenCross Publishing.

Address: Top Floor, 111 Rathmines Road Lr, Dublin 6

Tel: 353 (01) 441 0024

GreenCross Publishing is owned by Graham Cooke.

The benefits of registering: only registered users:
  • receive the ecCopy two days prior to the printed edition.
  • have automatic access to our free CPD sites.
  • can partake in our online MCQs.
  • can enter our online sports quiz.

Sign up now for ease of access to The Medical Independent, Ireland’s most frequently published medical newspaper, delivering award-winning news and investigative reporting.

Download the new Mindo app for both IOS & Android.

  • Get notified when a story goes live
  • Access Premium Content
  • Read Offline

Driving the point on alcohol promotion

By Mindo - 24th Jun 2016 | 9 views

<p class=”p1″>The F1 deal with Heineken, estimated to be worth €133 million, places this alcohol company as one of the main sponsors of the sport, with both trackside billboards and also sponsorship of teams in F1. Alcohol brands are now dominating sponsorship in F1, linking popular motor sport to one of the major killers on our roads, drink-driving. 

<p class=”p1″>A report on alcohol brand exposure during the F1 Monaco Grand Prix last year showed there were on average 11 references to alcohol brands per minute — averaging one every five seconds. The Monaco Grand Prix has a worldwide audience of around 500 million people, and with the new deal, in addition to the previous sponsorship agreement, F1 is close to becoming more an event for granting the global exposure of alcohol brands than a sporting event. 

<p class=”p2″>Between 2008 and 2012, 1,077 lives were lost in 983 fatal collisions in Ireland alone. Surely F1 has a responsibility to break the link between drinking and driving? 

<p class=”p2″><strong>Yours, </strong>

<p class=”p2″><strong>Prof Frank Murray, </strong>

<p class=”p2″><strong>President, RCPI, and Chair, Alcohol Health </strong>

<p class=”p2″><strong>Alliance Ireland.</strong>

Leave a Reply

Latest Issue
The Medical Independent – 24 June 2021

You need to be logged in to access this content. Please login or sign up using the links below.

Most Read